You just send us a single size run of your clothing and tech packs. We take care of the rest.
1. Create 3D Geometries for Each Size
First, we 3D scan each unique size of your clothing. Done using our proprietary hybrid 3D scanning process utilizing photogrammetry and structured light, we produce photorealistic 3D models of your clothing with sub-millimeter accuracy. Next, we crosscheck against tech packs to account for manufacturing tolerances in the sizes that were 3D scanned.
In most cases, there is no upfront cost for 3D digitization for brands or retailers. Due to our team’s deep institutional knowledge with 3D scanning, our 3D digitization pipeline requires an order of magnitude less manual time than prior attempts. The actual 3D scanning process consists of an operator putting each garment on a mannequin, and then clicking an interface that automatically runs a few seconds long 3D scanning routine. Once captured, the data then goes into a specialized automatic 3D reconstruction pipeline.
In most cases, no. We can usually get all of the information we need off your edited tech packs and product photography once we’ve generated the base 3D geometries.
Yes! We just need OBJ/FBX exports. Get in contact with us to for more details.
2. Generate Style Variations
Once the base 3D geometries are created for each size, any color, pattern, or logo design variations are generated through a texture synthesis process based on your existing product photography. Geometric variations (pockets, collars, sleeve lengths, pleats etc.) are created utilizing specialized 3D mesh processing pipelines. Different fabric types are accounted for in our cloth simulation pipeline (next step).
Depending on your catalog, it’s usually pretty fast. Average turnaround time is 1-3 days, but can vary based on your catalog’s complexity.
3. Run Cloth Simulation
After all clothing 3D assets have been created, it’s time to simulate them on actual 3D bodies. Using our proprietary cloth simulation pipeline all of your clothing is digitally simulated across our entire shopper 3D body set in single or multiple pose configurations. To account for fabric type variations, we’ll adjust different parameters in our cloth simulation to influence the physics of the digital simulation.
4. 3D Rendering
The last step of the process is generating 3D renders for all 3D assets. During this step all of the 3D assets are QC-ed and optimized for different connection, device and browser types.