Drapr’s development team installed the Drapr Shopify plugin on Mizzen+Main’s store and further styled it to blend in beautifully on all versions of Mizzen+Main’s product detail pages. Zero lines of code had to be written by Mizzen+Main’s development team over the course of the pilot.
For garment 3D digitization, Mizzen+Main shipped a single size run of their shirts to Drapr to be 3D scanned. The remainder of the 50+ styles were created from this size run, information supplied by tech packs and from pre-existing swatches and assets pulled from Mizzen+Main’s website.
Once the digitization was complete, Drapr used their technology to drape Mizzen+Main’s clothing on 600+ statistically generated male bodies – created to cover the diversity of Mizzen+Main’s customer base – to produce 16,000+ unique fit representations. One for every unique body type, garment size and pose. These fit representations (“Virtual Try Ons”) were then uploaded to the tool.
Throughout the pilot preparatory period, Mizzen+Main provided feedback and approvals in weekly check-in meetings. All things considered, the total extra load to Mizzen+Main to pilot Virtual Try Ons was a weekly check-in, shipping the size run for digitization and providing tech packs.
Google Analytics and Google Optimize were setup by Drapr on Mizzen+Main’s store to create an A/B test and track performance. 50% of traffic was shown the viewer, the other 50% was not as a control. In addition to web analytics, Drapr conducted dozens of phone interviews with customers who used the tool, filled out a post checkout survey and consented to being contacted.
Week 1: Shopify plugin installed
Week 2-3: Drapr Virtual Try-ons customized to match rest of site
Week 4: Final QA and push to production
Week 5-11: Pilot run